During the preparations for the 21st Philippine Advertising Congress (21st PAC), disaster struck the country with Tropical Storm Ondoy and Typhoon Pepeng devastated many areas in Luzon, leaving the Advertising Cogress venue, Baguio City, inaccessible for a number of days. The organizers of the Ad Congress decided to look for an alternative venue since the strain of thousands of delegates and participants going to Baguio might weaken the infrastructure leading to nation’s summer and recreation capital. A new venue, Subic, Zambales, was selected and the 21st Philippine Advertising Congress found a new purpose, to dedicate the assembly to the victims of the Luzon calamities. Part of the proceeds of the 21st PAC will be donated to the Red Cross for rehabilitation efforts in Northern Luzon.
The 21st Philippine Advertising Congress will continue to boost the industry practitioners drive for marketing, creative, and socio-economic excellence. It will be a good time for the industry to gather together and look at things from different perspectives and learn to survive in these trying times. What started out as a challenging global economic crisis has evolved into a social-economic and environmental challenge for everyone, so the theme “Perspectives: Ano sa Tingin Mo?” is more relevant than ever. Read more of this Subic Story.